You’ve likely seen the red and white cards with leading questions on social media. Millions have shared their reactions to the AC DC PWR up 1973 2020 signatures shirt game’s queries or merch branded with its distinctive red and white motif since it launched in 2018. A card might read “what has been keeping you sane lately” or “how do you describe the feeling of being loved,” prompts designed to get people to open up and share their innermost feelings in a way that doesn’t induce anxiety. For Odiney, the project’s success is all about authenticity, something that has been essential during the current period of social isolation. “Social media has become a place where I create meaningful connections, and I think it’s because I’ve been intentional, shared my real emotions, and the things that I care about,” she shared over the phone from Los Angeles.
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