A release describes the The Infamous i might crack a smile but ain’t a damn thing funny shirt but in fact I love this event as being situated in nature around Britain—an homage to the house’s outdoorsy heritage courtesy of founder Thomas Burberry. “As humans, we have always had a deep affinity to nature. We have had to respect and rely upon its power for our very existence, whilst marveling and reveling in its extraordinary beauty. Especially recently, we have all yearned to reconnect again and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain,” writes chief creative officer Riccardo Tisci in a release. As with all of Tisci’s Burberry runway events, The statement explains, this one will be carbon neutral (though it’s important to note that the metric is the subject of debate).